As we have been talking for some time about Backlinks, and the other things required to seduce Search Engines. With Google’s list of some-200 ranking factors, it is impossible to ignore their importance. It would be important to conclude what we have learnt into a bit of a go-to strategy. In this article we will be looking at Backlinks and how we should be thinking of incorporating them, and which types in which ratios.
Quick Overview of Backlinks
So we know now that they are hyperlinks from one website to another. This appeals to Search Engines and looks to them as if Site B is supporting and referencing Site A. If enough of these connections occur, and turn out to be credible, the Search Engine will see Site A as being a noteworthy site and begin to trust it more. Eventually Site A will have proven itself to the Search Engine as a credible and reliable source of information, and rank it accordingly.
The types of Backlinks: Do-Follow and No-Follow
We have seen how important backlinks are, we need to also take note of the different ways that they can manifest. The difference between Do-Follow and No-Follow backlinks for example. Do-Follow links are hyperlinks that allow Site A to benefit, in terms of SEO, from a link to it from Site B. No-Follow links do not, they simply make the connections between the two sites apparent, but do not allow for the beneficiation in terms of SEO to Site A. These can seem a little counterintuitive but they ultimately make sense. Your average blogger, be they successful or not, would be very particular about which of the links on their blog end up giving an added benefit to the sites they are refering to.
The types of Backlinks: Internal and External Backlinks
Another group of hyperlinks to take into consideration are Internal and External links. Internal Links are those that refer to pages included inside the site itself. Interlinking between pages on your own site is an important act for a number of reasons. One, they provide an engaging user experience to your readers, allowing them to explore your website and what it offers, more than they woould have otherwise. Two, this is seen as a positive things to Search Engines, as they see this as something that takes time, consideration and effort, something unique to real blogs, by real people. Three, this reduces your bounce-rate. The criteria that looks at how often people visit only one of your pages on your site. If they do, Search Engines see this as people not having found what they were looking for when they clicked on your link, and thus, a type of false-advertising (i.e. Not good!).
External Backlinks are different. They refer outwards, toward websites outside of its domain. Depending on the quality of the sites you are refering to, Search Engines will see this as a positive thing, because it looks like you have done your research in linking to another website. There are a few boxes to check first though. The anchor text itself needs to be relevant to the reason for the link i.e. The History of Search Engines (Link to a Wikipedia Page). The website to which you link must have a good reputation, otherwise that could directly impact your own reputation. Creating links to trusted sites with good authority will be the key to doing this safely and for your benefit.
The Mixology of Links
Imagine you are running a cocktail bar. You have at your disposal, hundreds of ingredients that could be combines to create an exciting and immersive experience for your customers. The same goes for appealing to Search Engines. Think about the backlinks, their context, what your aim of that link it and then incorporate it accordingly. Present the Search Engines with a well thought out set of links because they are important in the eyes of Search Engines. They simulate a different set of behaviours, ones that are supposed to seem natural and dynamic. Remember, the people who are going to be particular about the types of links they allow on their sites, they are the case studies for the Search Engines. They have analysed their online behavior and from that, have drawn a basis of what ‘normal’ behaviour should look like. In a nutshell, it will be a healthy mix of all kinds.